Introducing

Romeo Beckham and Mia Regan are featured in the global launch campaign shot by photographer Eddie Wrey. “What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection,” said Mattiussi when asked why the brands selected the couple as the frontrunners for their debut campaign with PUMA.

The collection includes two of PUMA’s classic footwear silhouettes, the Slipstream Lo and Suede Crepe.

In a clean, understated colourway that flaunts the shoe's panelled construction, the Slipstream Lo presents a blend of premium leather and suede overlays with fine stitched detailing. Key additions to the silhouette include; perforations on the vamp, co-branded woven label on the tongue and a PUMA 'anti shock system' sole unit.

The second silhouette in the footwear collection offers a new spin on the classic Suede Crepe shoe, sporting minimalist design and bold colours for maximum impact. A premium suede upper receives a contrasting leather Formstrip, a co-branded woven tongue label and a real crepe sole.

Key outerwear pieces expertly hybridise between elevated and slouchy. A trench inspired, water-resistant, lightweight jacket in technical crinkled nylon and a soft jersey full-zip track top take a modern spin on streetwear.

French terry crewnecks and hoods adorning the embroidered AMI x Puma 'AMI de Coeur' logo design nod to Puma's athletic sportswear heritage whilst conveying contemporary, fashion forward, boxy silhouettes. All jersey pieces in the collection are made from 70% organic cotton and 30% recycled cotton jersey - one of PUMA´s answers to reduce fashion's environmental impact.

Wide cut shorts and track pants effortlessly pair the collection's footwear to achieve a stylish and comprehensive look that blurs the boundaries between both casual and chic.

The collection is finished with two embroidered co-branded logo t-shirts. "I'm very proud of the way we mixed the logos together. It is a very honest collaboration, not trying too hard, not pretentious. It's just fun. I feel that this is where clothes need to stay, at a level which is a very simple pleasure. We have a nice collaboration with two brands people love." Alexandre Mattiussi.

We are very happy to re-introduce PUMA with us through the debut PUMA x AMI SS22 collection! Enter via Consortium Releases for your chance to secure items from the collection.

Mini Rodini is a Swedish children’s wear brand that was founded in 2006 by illustrator Cassandra Rhodin as a tribute to all kids, their imagination and sense that everything is possible. Mini Rodini takes playfulness seriously, meaning it is important that children too have clothes that match their own personality, mood and creativity. The brand focuses on creating good quality, well-crafted clothes that inspire children and their parents alike with a forward-thinking Swedish fashion sensibility of smart, straightforward garments, soft tonal colour palettes and playful graphics.

Sustainability and doing right by the planet exists at the core of everything Mini Rodini does. The brand advocates an eco conscious attitude towards their production standards and fabrics as they're seen as leaders in the sustainable fashion industry with one of the most eco-friendly product ranges on the market - made up of 99.5 % sustainable materials.

The latest collection from the Scandinavian children’s-wear brand captures the sense of escapism for the wild at heart, embarking on first excursions and whilst discovering the magical outdoors, we find ourselves.

Featured throughout the collection are original artwork graphic prints designed by founder Cassandra Rhodin; inspired by the Arctic wildlife of Greenland, the fantasy of its tundra landscape and the Inuit great Polar Bear spirit, Nanook, the master of bears.

Join us as we embark on an epic Greenland adventure…

We are stocking Mini Rodini clothing and accessories suitable for Girls and Boys in a wide range of sizes covering most ages, take a look over on our website!

IDEA started from a passion between co-founders Angela Hill and David Owen for extensively sourcing rare vintage books. Having built their own personal collections with multiple copies of their favourites, the two started to sell their books in the late 90s through Colette, a Parisian high-fashion boutique and streetwear retailer and then later through Dover Street Market where it still exists today. IDEA now also runs through an Instagram page and e-commerce website where they sell what they call "superbooks" amongst all other rarities and today are likely to be one of the biggest collection and archives of super-rare and obscure books for sale on the market.

IDEA's collection of superbooks are generally regarded as "books that are new to us [IDEA] and have huge potential to inspire new ideas”, books that "take on such power” because of their uniqueness, age and sometimes extraordinary subject matter. From; photography and art books, vintage exhibition catalogs, (a super rare Donald Judd Catalogue Raisonné from 1975 has just surfaced for £3,500.00), fashion collection lookbooks, design catalogs, band retrospectives and everything weird and wonderful in-between whether it be ‘A Golden Guide to Hallucinogenic Plants’, 'Rock Stars In Their Underpants' or the ‘Erotic Sketchbook’ by Salvador Dali - we recommend taking a look for yourself and scroll through their Instagram feed.

Its this growing collection of superbooks that allures IDEA's most exclusive clientele of leading industry professionals from within fashion, design and architecture as well as artists and musicians who have all used the archive from IDEA as source material and inspiration. These books aren’t for everyone, they are weird and wonderful with some so rare that hardly anybody has heard of them, but they are adored and treasured by the people who do know.

Angela Hill, David Owen and IDEA have taken their knowledge and passion for selling vintage books and developed it into publishing their own, collaborating with the likes of Stussy, Palace, Gucci, Vetements etc. More recently IDEA have published a collection of iconic photographs by Dave Swindells into a book called 'Ibiza ’89', at first a sell out with demand to produce a second edition just weeks after, as well as the brand new and expansive book 'SPIKE ISLAND' featuring multiple photographers including Swindells.

SPIKE ISLAND is a photographic documentary of a legendary single day event held in the North of England on May 27, 1990. The occasion was a concert by The Stone Roses. The location was Spike Island, Widnes, Cheshire. The book is not about The Stone Roses as such, this is a book about the fans and really about what they wore. Photographed by Dave Swindells, Patrick Harrison and Peter J Walsh, SPIKE ISLAND is a visual encyclopaedia of 80s/90s British street style. When indie rock met dance in the third summer of love.

We are pleased to be stocking publications from IDEA with us here at Consortium, 'SPIKE ISLAND' and 'IDEA Fanpages 2!'  are available with us online now!

Introducing Chinatown Market to Consortium with their ‘Money Capsule’ collection.

Chinatown Market is an LA based streetwear brand founded by Mike Cherman. After graduating from Parson’s School of Design in 2010 and spearheading a career in design Cherman decided to start CTM in 2016 deriving its name from Canal Street in New York City where, as a child, Cherman would explore with his father. The brand first accumulated social media attention and a devout cult following for creating bootleg sneakers with unique, one off designs from Nike Air Force customised using a handheld inkjet printer gun as well as the ‘Swoosh 1970s’ - a bootleg pair of black Converse 70s Chuck Taylor All Star adorned with both a Nike Swoosh and Smiley face on the sidewalls which were worn by LeBron James, A$AP Rocky and Erykah Badu.

Chinatown Market encapsulates the spirit of New York City street culture with a positive mindset - focusing on using fun, graphic heavy motifs throughout their clothing and accessories collections with sought-after, collectable pieces.

With their cult fanbase turning into 858,000 worldwide Instagram followers, it's apparent that the brand garners a special connection with their audience. With only five years after its inception, China Town Market have achieved a long list of collaborators with the likes of Nike, Converse, Lacoste, The Grateful Dead etc. The list goes on… and the brand impressively produces a number of capsule collections each month and collaborations season on season. Chinatown Market has firmly placed itself within the bloodline of streetwear and is a prime example of how the culture has developed with the new generation of young creators utilising the power and reach of social media whilst embracing the original ’do it yourself’, creative attitude and ethos.

The Chinatown Market 'Money Capsule' uses key jersey pieces from the CTM repertoire printed with the classic 'arc' and 'smiley ball' graphics alongside all over dollar bill design basketball shorts and basketball.

The Chinatown Market 'Money Capsule' collection releases with us online on 01/07/21 at 00:01 hrs BST.