YMC

Founded in 1995 by Fraser Moss and Jimmy Collins London brand YMC creates modern functional clothing with a strong emphasis on understated and wearable styles. Inspired by Raymond Loewy’s reply when asked how he saw the future of design, that “you must create your own style.” Fuelled by this and the idea of taking a traditional garment and reworking it to create a modern and timeless aesthetic meaning it will last for seasons ahead. In its 20 year history YMC is now renowned for creating its own classic versions of wardrobe ‘staples’ that hold true to the brand's beliefs.