GANNI

Founded in 2000 by Copenhagen gallerist Frans Truelsen initially as a cashmere side hustle, GANNI in 2009 was taken over by fellow friends & husband-and-wife team Nicolaj Reffstrup & Ditte Reffstrup. The Scandinavian brand has since become a cult sensation among women stocked in over 400 retailers and their own concept stores across Europe. "GANNI is playful, confident, uncomplicated, and sexy at the same time," Nicolaj describes their now iconic and vibrant, danish aesthetic cementing them as a legendary brand in fashion.