Reebok began life when shoemaker Joseph William Foster developed what has been thought as the first known running shoes to use spikes, enabling the wearer to run faster. In 1895 Joseph William Foster joined forces with his sons to create J.W. Foster & Sons, or though not on any parallel to Reebok this company gained fame when the ‘Foster’ running shoe was seen being worn in the 1924 Olympics. 1958 saw Foster’s grandsons branch out to a sister company they named Reebok, the name meaning African Gazelle as the company wanted to emphasise speed in their brand. Reebok produces a vast array of heritage and classic silhouettes from their back catalogue, shapes such as the Pump, the classic and the GL600 are always a firm favourite along with collaborations with companies such as Garb Store and Palace.