Introducing Chinatown Market to Consortium with their ‘Money Capsule’ collection.
Chinatown Market is an LA based streetwear brand founded by Mike Cherman. After graduating from Parson’s School of Design in 2010 and spearheading a career in design Cherman decided to start CTM in 2016 deriving its name from Canal Street in New York City where, as a child, Cherman would explore with his father. The brand first accumulated social media attention and a devout cult following for creating bootleg sneakers with unique, one off designs from Nike Air Force customised using a handheld inkjet printer gun as well as the ‘Swoosh 1970s’ - a bootleg pair of black Converse 70s Chuck Taylor All Star adorned with both a Nike Swoosh and Smiley face on the sidewalls which were worn by LeBron James, A$AP Rocky and Erykah Badu.
Chinatown Market encapsulates the spirit of New York City street culture with a positive mindset - focusing on using fun, graphic heavy motifs throughout their clothing and accessories collections with sought-after, collectable pieces.
With their cult fanbase turning into 858,000 worldwide Instagram followers, it's apparent that the brand garners a special connection with their audience. With only five years after its inception, China Town Market have achieved a long list of collaborators with the likes of Nike, Converse, Lacoste, The Grateful Dead etc. The list goes on… and the brand impressively produces a number of capsule collections each month and collaborations season on season. Chinatown Market has firmly placed itself within the bloodline of streetwear and is a prime example of how the culture has developed with the new generation of young creators utilising the power and reach of social media whilst embracing the original ’do it yourself’, creative attitude and ethos.
The Chinatown Market 'Money Capsule' uses key jersey pieces from the CTM repertoire printed with the classic 'arc' and 'smiley ball' graphics alongside all over dollar bill design basketball shorts and basketball.
The Chinatown Market 'Money Capsule' collection releases with us online on 01/07/21 at 00:01 hrs BST.
