Shawn Stussy started branding surfboards with his infamous Stussy script in the late 70s. By the 80s, after applying it to T-Shirts, it had earned him cult acclaim. Surrounded by his Californian roots of surfing, skateboarding, hip-hop, punk, and graffiti, Stussy brought together all of these influences creating a brand that has earned the title, king of graphic T-Shirts. The brand has continued to create iconic streetwear, using high end pigment dyes, quality fabrics and the cult acclaimed Stussy Stock Logo. With regular, boxy cuts and iconic designs Stussy has maintained its streetwear appeal for over 30 years.