Romeo Beckham and Mia Regan are featured in the global launch campaign shot by photographer Eddie Wrey. “What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection,” said Mattiussi when asked why the brands selected the couple as the frontrunners for their debut campaign with PUMA.
The collection includes two of PUMA’s classic footwear silhouettes, the Slipstream Lo and Suede Crepe.
In a clean, understated colourway that flaunts the shoe's panelled construction, the Slipstream Lo presents a blend of premium leather and suede overlays with fine stitched detailing. Key additions to the silhouette include; perforations on the vamp, co-branded woven label on the tongue and a PUMA 'anti shock system' sole unit.
The second silhouette in the footwear collection offers a new spin on the classic Suede Crepe shoe, sporting minimalist design and bold colours for maximum impact. A premium suede upper receives a contrasting leather Formstrip, a co-branded woven tongue label and a real crepe sole.
Key outerwear pieces expertly hybridise between elevated and slouchy. A trench inspired, water-resistant, lightweight jacket in technical crinkled nylon and a soft jersey full-zip track top take a modern spin on streetwear.
French terry crewnecks and hoods adorning the embroidered AMI x Puma 'AMI de Coeur' logo design nod to Puma's athletic sportswear heritage whilst conveying contemporary, fashion forward, boxy silhouettes. All jersey pieces in the collection are made from 70% organic cotton and 30% recycled cotton jersey - one of PUMA´s answers to reduce fashion's environmental impact.
Wide cut shorts and track pants effortlessly pair the collection's footwear to achieve a stylish and comprehensive look that blurs the boundaries between both casual and chic.
The collection is finished with two embroidered co-branded logo t-shirts. "I'm very proud of the way we mixed the logos together. It is a very honest collaboration, not trying too hard, not pretentious. It's just fun. I feel that this is where clothes need to stay, at a level which is a very simple pleasure. We have a nice collaboration with two brands people love." Alexandre Mattiussi.
We are very happy to re-introduce PUMA with us through the debut PUMA x AMI SS22 collection! Enter via Consortium Releases for your chance to secure items from the collection.
