A relatively new brand but one making waves none the less Saturdays Surf NYC has become a lifestyle brand to rival some of the biggest. Started in 2009 by Collin Tunstall, Morgan Collett and Josh Rosen, from a passionate love for surf culture the brand has grown into a coffee shop, an apparel range and magazine all executed with the brands core values still in mind. Saturdays Surf NYC take a clean minimalist approach from the cut of the clothing down to the design of the logo.