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Call Me 917

Being born and bred into skateboarding, pro-skater Alex Olson exploded on to the skate scene with notorious full-length parts like in Fully Flared & Pretty Sweet. As Olson's skating career blossomed, so did his ideas for conceptualizing apparel. These ideas would go on to spawn 2 industry titans, Call Me 917 (NineOneSeven) and Bianca Chandon. While Bianca Chandon would be for experimenting with his passion for high fashion, Alex created 917, which was named after the New York City area code where riders like Max Palmer and Cyrus Bennett distinguished themselves as some of the best skateboarders around. Call Me 917 easily established itself as a core skate brand with a keen eye for vintage Americana graphics as seen on its decks and apparel.