The Nike Air Max BW saw huge success upon its inception and the synonymous OG colourway has adonred many other silhouettes since in various forms, however we are extremely pleased to see Nike bring back the Air Max BW in its former glory this year and tomorrow we get a premium update on the icnoic shoe 25 years after its initial release.
Originally released in 1991 as part of the 'International Series' which makes an appearance in the form of a printed insole graphic, the Nike Air Max BW became a huge success even rivalling the ever popular Air Max 90 silhouette and sported the name sake 'BW' or 'Big Window' referring to the large bubble in the heel.
The Premium Nike touch is well considered by staying true to the original colour-scheme of a black upper with violet details and a contrast white stripe running across the entire circumference of the shoe.
The upper now sees a premium textured synthetic snake skin that almost glistens in the right lighting, and of course the updates don't stop there with premium violet suede covering the heel and tongue.
The Nike Air Max BW 'Persian Violet' Premium releases in-store from 9am and online from 8am on Tuesday 8th March.
