Today we have been blessed with the adidas Originals EQT 'Only the Essentials' Documentary.
It's been a while since our last post (you guys kept us crazily busy over Christmas) but we are more than happy that our first post of the year is the newest video offering from none other than adidas Originals.
Clocking in at just over four minutes 'Only the Essentials' is a short but more than sweet insight into the background, evolution and enduring legacy of the brand’s iconic Equipment series. The adidas Originals EQT line has managed to conquer the loyalty of a whole new generation that wasn't around upon its initial conception in the early 90's, a feat that is undeniably impressive for any brand.
The adidas EQT line began in the early 90's, a time when the now sportswear giants were on the back-foot and needed innovation. From an imperative need to find new direction, to an oversaturation of style over substance in the performance footwear industry the adidas Equipment line was born. The EQT achieved exponential success due to its non-contrived ethos of "everything that is essential, nothing that is not", just pure and simple beautiful functional footwear - Something that still rings true over two decades later.
Of course it is 2017 and technologies have evolved and progressed in the footwear industry, yet it is always adidas Originals that manage to keep the balance of past and future. The brand stays true to their roots and original missions statements whilst pushing the boundaries of fabrications and constructions, updating archival silhouettes just the right amount to keep things exciting but maintaining the spirit of the original.
The documentary itself is an honest nostalgia dipped film that conjures up an immense feeling of admiration for what the adidas EQT line achieved, the braveness of the project and the insight the brand had on the market at the time - if 'Only the Essentials' doesn't make you fall in love with the adidas EQT line then nothing will.
Watch the adidas Originals EQT 'Only the Essentials' Documentary in full below and shop our adidas Originals EQT offerings here.
