For over 50 years Fjällräven (or mountain fox) has been creating items with the ethos of developing products that make it easier for people to enjoy the countryside. Set against the backdrop of Sweden they produce tried and tested items built for the harsh landscapes its wearer may come into contact with, but executed with a minimalist simple design and colour pallet. Fjällräven’s pedigree speaks for itself, creating classics such as the Kånken Backpack a bag that was created out of necessity from the brands creator. Fjällräven are constantly developing materials, solutions and designs for anything the outdoors can throw at it.