Nike Air Presto 'Triple Black' will release Monday 11th January 2016.
Originally conceived in the year 2000 the Nike Air Presto was a silhouette crafted under the "Alpha Project" umbrella.
The Nike Air Presto
Distinguished by its five dot branded insignia, the Alpha Project's aim was to create avant-guard silhouettes with new materials and technologies - the Nike Air Presto was one of five resulting styles of the project.
The Air Presto was marketed as a "T-shirt for your feet" due to its superior fit - the result of a flexible and Dynamic stretch mesh upper providing a comfortable, sock-like fit that kept the shoe snug on your foot combined with additional side cage lacing to perfect the fit of the shoe for yourself.
The Nike Air Presto
In-keeping with the clothing like direction Nike decided to bypass the usual route of numerical sizes and instead opt for an unconventional S-XL size run.
The Air Presto had several successful marketing video campaigns ranging from animated colourway-signifying characters to the then emerging Parkour scene, and had many special edition colourways including Hello Kitty, 9/11 Rememberence and believe it or not an Eric Clapton pair too.
Animated "nickname" Air Presto campaign
Comfort and sizing is where the T-shirt-like comparison ends however, as the Air Presto is packed with innovative Nike technology such as moulded midfoot overlays for enhanced support, a phylon midsole with an encapsulated Air-Sole unit in the heel for soft cushioning and a duralon outsole with flex grooves for durability.
The Nike Air Presto will be available in the slick "Triple Black" colourway online at 00:00:01 hours on 11/01/16.
