25% OFF (EXCLUSIONS APPLY) - USE CODE PS25

Nike Air Presto 'Triple Black'

Nike Air Presto 'Triple Black' will release Monday 11th January 2016.
Originally conceived in the year 2000 the Nike Air Presto was a silhouette crafted under the "Alpha Project" umbrella.


The Nike Air Presto

 

Distinguished by its five dot branded insignia, the Alpha Project's aim was to create avant-guard silhouettes with new materials and technologies - the Nike Air Presto was one of five resulting styles of the project.

The Air Presto was marketed as a "T-shirt for your feet" due to its superior fit - the result of a flexible and Dynamic stretch mesh upper providing a comfortable, sock-like fit that kept the shoe snug on your foot combined with additional side cage lacing to perfect the fit of the shoe for yourself.


Nike Air Presto

The Nike Air Presto

 

In-keeping with the clothing like direction Nike decided to bypass the usual route of numerical sizes and instead opt for an unconventional S-XL size run.

The Air Presto had several successful marketing video campaigns ranging from animated colourway-signifying characters to the then emerging Parkour scene, and had many special edition colourways including Hello Kitty, 9/11 Rememberence and believe it or not an Eric Clapton pair too.

Animated "nickname" Air Presto campaign

 

Comfort and sizing is where the T-shirt-like comparison ends however, as the Air Presto is packed with innovative Nike technology such as moulded midfoot overlays for enhanced support, a phylon midsole with an encapsulated Air-Sole unit in the heel for soft cushioning and a duralon outsole with flex grooves for durability.

The Nike Air Presto will be available in the slick "Triple Black" colourway online at 00:00:01 hours on 11/01/16.

Leave a Reply