Levi Strauss & Co. started selling denim jeans way back in 1873.
Last year Levi’s collaborated with Nike SB and developed a skateboard specific capsule collection.
In August of this year Levi's will introduce their first ever Levi's Skateboarding line.
The Levi’s Skateboarding Collection has been designed and developed by skateboarders for the rigours of modern day skateboarding and focuses on key performance details that offer skateboarders greater comfort through mobility, breathability & strength.
Levi's have blended Cordura to their denim for abrasion resistance and added Lycra for stretch, seams and crotch areas are double stitched to decrease the risk of blow-outs, and back pockets are double layered with bar tack reinforcement.
