Colorful Standard

The Danish brand, eco-friendly Colorful Standard was created in 2017 by industry veteran Tue Deleuran. All their garments are made in Portugal using 100% organic cotton, meaning that the cotton is grown without genetically modified seeds. Organic cotton can be grown with the help of natural rainwater, requiring no harmful chemicals in the process. By using organic cotton, Colorful Standard minimizes the use of pesticides and greenhouse gas emissions by up to 94%. Since its inception, its sustainable classics and of course colorful essentials, have garnered the attention of the fashion industry by understanding the serious impact of overconsumption by not having seasonal products with an emphasis on having timeless classics that will last.