adidas DAY ONE

The adidas Day One line is "tailored performance for the track, where the finish line is both literal and figurative". For us this boils down to a collection of elevated silhouettes that are engineered to offer a sport-like performance with everyday functionality. The line is continually exploring the rich adidas legacy and fusing it with contemporary sensibilities to ensure a never-stagnant, ever-innovative collection of apparel and footwear.