London Undercover was established by designer Jamie Milestone nearly a decade ago with the aim to re-engineer the humble umbrella and return to its rightful position as a fashion accessory. London Undercover carries the "celebration of Britishness" at its core, bringing to life what is generally perceived as a boring, disposable, last-minute item. The fledging brand encourage people to enjoy and take pride in what is, an indispensable, quintessentially British accessory.