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Shawn Stussy started branding surfboards with his infamous Stussy script in the late 70s. By the 80s, after applying it to T-Shirts, it had earned him cult acclaim. Stussy, surrounded by his Californian roots of surfing, skateboarding, hip-hop, punk, and graffiti, managed to bring together all of these influences to create a brand that has earned the title as the king of graphic T-Shirts.
As the brand grew, Shawn went on to find like-minded individuals, creatives, musicians and establish the International Stussy Tribe. With chapters in London, Tokyo, and New York, the groups included people like the Clash’s Mick Jones, Bones Brigade skateboarders and Goldie. All of whom were given the infamous tribe jackets, emblazoned with their name, chapter, and Stussy Logo. It’s these renowned taste-makers that helped position Stussy at the top of its game. Stussy has completed a whole host of collaborations over the years, creating Footwear with Nike and joining forces with Dior.
The iconic Stussy graffiti scribble animates everything it touches, whether printed or embroidered. The stock logo, once drawn on the bottom of surfboards, has found its home on garments for over 30 years.
The T-Shirt provides a great medium for artwork and expression, and the legacy of the Stussy T-Shirt still holds true today with the original iconic graphics still printed and carried-through onto today's garments. These graphics were inspired by the years when counter-culture was an obligation, identity represented through the clothes you wore, Stussy itself had become its own uniform. As Shawn Stussy put it: "hitting an oddball, eclectic group of people", and bringing these people together in their tribes and chapters through endlessly wearable, universal clothing, Stussy continues this testament today.
Working with Pigment dyes, Stussy produces individually dyed garments that produce a one of a kind result. It uses much less water than regular dying and creates a unique look with a lived-in appeal that we can’t get enough of.
Step up your wardrobe repertoire with an embroidered Stussy Stock Logo Sweatshirt, the heavy cotton jersey, and mixed material stitching adds a further premium element to their pigment dyed garments.
Maintaining our skate and streetwear roots Consortium continually stock Stussy as they constantly create premium items in a collection of colour-ways and patterns that hit the target every time. Stussy maintain their regular and boxy cuts, keeping to the functional and nonchalant streetwear style we love. A brand that has held onto quality, added detail with dynamic pigment dyes and high calibre of fabric, it’s a go-to for distinctive, casual, everyday wear.
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