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A.IN.TBorn out of one boys dislike for repetitive khaki browns and tagging logos on t-shirts for the sake of it, Art In transit, A.IN.T for short (pronounced Aaa_inn_tea or aint) provide a fresh and new take on streetwear. "We decided to go digging through our collected pilferings that we were into, and found some things that we thought would be interesting to wear on t-shirts. We started printing in basically anywhere we could find, at one point we were printing in a back garden on a really big garden table, it was not fun when it rained I can tell you! We then went on to using a neighbours shed. It was piled to the brim full of their stuff that they had hoarded for years and years. We found a corner and got busy." The name A.IN.T is pulled from an image found in a Keith Haring book. A chalk illustration on a subway from the early eighties, entitled Art in Transit. A.IN.T explains "The concept behind it being that anything can be art and transit is motion, which suits the way we work, think and live our daily shit." The A.IN.T philosophy and love of diversity is not only reflected by design, but also with British pioneering brand Maharishi, doing their production, and Tyrone Le Bon, son of prolific late eighties ID street photographer, Mark LeBon, shooting the collection. A.IN.T acts to not only refresh but also regenerate our beloved jersey and big print t-shirts. A.IN.T is here and proud to be British, translating this through heavy graphics and meticulous colour ways that rivals our preconceptions about streetwear.
Addict
Based in the South of England, Addict is an internationally recognised premier street-wear label that is known for working closely with respected artists and designers such as sheOne and Swifty.
Carhartt
Carhartt Inc. was established in 1889 in Detroit, Michigan USA by Hamilton Carhartt. For over 118 years Carhartt has been dedicated to its mission of providing Best In Class apparel for the active worker.
Standing for rugged construction, innovative design and exceptional standards of quality, durability and comfort, Carhartt workwear has become a legend in the skilled trades.
Since 1994 Carhartt has been distributed in Europe through Work In Progress Textilhandels GmbH. Starting to distribute the regular collection from Carhartt Inc., Work In Progress processed quickly to adapt Carhartt to the European market. In 1997 the first selection of pieces made especially for the European market were added to the regular collection. Easily Carhartt grew to one of the leading brands within the European Streetwear scene.
Today, Carhartt Streetwear is known for a supreme collection and its dedicated support of upcoming artists, musicians, skateboarders and BMX riders.
With it's own skate and BMX team, the support of internationally recognised events such as the Rebel Jam and the European Skateboard Championships, and the collaborative work with recognised artists – Carhartt Streetwear is present in many different subcultures but still sticking to the core idea of providing innovative design and exceptional standards of quality, durability and comfort.
D.I.E
Denim Is Everything takes you on a walk to the darker side of things, where everything isn’t quite as it seems to be. Beneth the bright summer shades and pastel colours lurks a sea of horror movie, 1950’s, punk rock inspired design finishes and graphics.
Eastpak
Originally established 1960 by Monte Goldman, Eastpak started life as 'Eastern Canvas Products' making products such as duffel bags and knapsacks for the armed forces. In 1976 Monte's son Mark noticed that students were using military daypacks as book bags, he convinced his father to begin manufacturing a line of daypacks especially for consumers, the collection was introduced under the Eastpak name and fast became a favourite among the alternative thinkers across college and university campuses. Eastpak was the first brand to use Cordura to make its packs - making them tougher, stronger and better value for money than any of the others out there, they were also the first brand to experiment with wild colours and bold prints... It's this vision and innovative approach that has seen Eastpak develop into the brand it is today - producing a range of bags, apparel and accessories that combine style, utility and value for money.
Insight
Beginning as a surfboard company, Insight was founded in 1989 by ex-professional surfer Andrew Down and then business partner Greg Webber. Having such success with the surfboards, Down developed an Insight clothing line along with local artist, and later business partner George Gorrow. With Insight’s innovation into the surfwear market, the brand has since carved a stand alone position. In 2005, Insight continues to pioneer an evolution into a hybrid form of fashion.
New Era
The New Era Cap Company was founded on Genesse Street in Buffalo, New York in 1920 by Ehrhardt Koch.
During the '30s and '40s, recognising the popularity of America's favorite pastime, New Era began manufacturing baseball caps; a piece of headwear the Koch's believed would never go out of style. New Era manufactured caps under private label for equipment and uniform suppliers, such as Wilson and Spaulding. During 1940s, it was decided that it was time for New Era to stand out on its own and they began selling directly to Major and Minor League teams, using the New Era brand name.
In 1954 New Era developed a piece of headwear that has stood out from the rest for the past 50 years, the New Era 59FIFTY. Also known as a "Brooklyn style" cap, the 59FIFTY was developed as uniform headwear for Major League Baseball players and has stood for authenticity, quality, allegiance, and identity. Familiarly referenced as a "Fitted," the 59FIFTY set the benchmark by which baseball caps are made.
The style to beat, the New Era 59FIFTY is the official cap of Major League Baseball, worn on the field of play by Major and Minor League Baseball players. The New Era 59FIFTY remains the undisputed finest quality fitted cap in the world today.
Obey
Since 1989, Shepard Fairey's Obey street art campaign has become an important urban phenomenon.
With the help of Mike Ternosky and Erin Wignall, Obey Clothing continues to spread Shepard’s message through Men’s and Women’s sportswear fashion and one-of-a-kind accessories. Every designed piece is cleverly thought out, attracting people of all genres and ages, reminding them of the days when "style" was a one syllable word. Men’s and Women’s T’s, sweats, knits, denim, belts, wallets and military inspired jackets and caps are all examples of what Obey Clothing is known for.
RVCA Artist Network Program
The concept of RVCA (pronounced roo-ka) was conceived by the companys founder and designer, PM Tenore. For over a decade, PMs vision has been to create a design-driven brand without compromising its roots in an active lifestyle. RVCA designs appear as a natural on the shelves of boutiques as on those of a local skate shop. RVCA Clothing takes its roots in American workwear and adds function and fashion for every day... every situation. Nature, Industrialization. Today. Tomorrow. Life. From the birth of RVCA in 2002, community has always been the main focus of the brand, this community feel revolves around charity, hospitality and creativity. RVCA showcases artists original works through the ANP (Artist Network Program), an on going program with some of the worlds most influential artists. A portion of all ANP garment revenue is then donated to a charity of the artists choice. So buying a RVCA ANP tee can mean donating to the Luggage store gallery, Surfrider foundation, life rolls on foundation or one of many other good causes. One organic creation of RVCAs ANP has been the birth of the Quarterly arts magazine. A free publication produced without the restraint of advertising, allowing complete editorial freedom for Ed Templeton, Brendan Fowler and Aaron Rose. The ANP Quarterly focuses on a broad range of subjects and situations all of which stimulate thought and response.
Shepard Fairey
The Obey campaign can be explained as an experiment in Phenomenology. The first aim of Phenomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, never the less revitalizing the viewer's perception and attention to detail.
Stussy
In 1980, Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold along with his boards around Laguna Beach, California. In the music scene, the late 70's gave us punk. Then the early 80's brought us into the new DIY music called rap. Punk broke creative and aesthetic barriers and taught us that anyone could have a band. Rap then preceded not only to push social boundaries but as well explore the ideas of remixing and sampling. These new ideas and territories created a new modern platform for fashion and cultural expression. Stussy clothing was inspired by this international group of musicians, skaters, DJs and artists with similar tastes, which helped to shape the brand into an international streetwear label. Today, Stussy exists as a brand with worldwide respect and independence. With over sixty stores across the globe and a very strong tribe still in effect, Stussy is a leader in the culture which we helped start over 25 years ago.
Supra
Supra is a brand that has been inspired, designed and marketed by passionate individuals who strive to create new and original classic for people who demand detail and quality. Supra shoes are designed and warn by an all star roster of athletes and musicians including Erik Eillington, Jim Greco, Chad Muska, Tom Penny, Antwuan Dixon and DJ Kid Millionaire aka Steve Aoki.
Vans
The original skate shoe, Vans was founded by Paul Van Doren who had the simple idea to make shoes and sell them directly to the public instead of using a middleman. The very first Vans store opened it's doors and sold it's first pairs shoes on March 15 1966.
Volcom
During the march dumps of 1991, Richard Woolcott and Tucker Hall came up with the idea of starting a riding company based around the three sports they enjoyed surfing, snowboarding and skateboarding. With an initial $5000 from Richard's dad they started the process. First the name and then the stone . Volcom was born. The Volcom idea would incorporate a major philosophy of the times, "youth against establishment". This energy was an enlightened state to support young creative thinking. Volcom was a family of people not willing to accept the suppression of the established ways. It was all about spirit and creativity. Clothing sales for the first year were $2600. Since those wild beginnings, the Volcom Stone has spread slowly across the world. The Company has matured internally but continues to run off the same philosophy it started with. The Volcom thinking now flows through its art, music, films, athletes and clothing.
WESC
When WESC started in early spring 1999, it was a new company; yet no inexperienced people were behind it. It was built by a tightly knit group of people with a solid background in clothing, skateboarding and snowboarding. There were never any questions about what we wanted to create: a company based on personal engagement and conviction; a theme of shared ideas and common values; and friendship, trust and honesty among equals. With a unique network of contacts among athletes, artists, companies and media, our first priority was always to create a feeling of solidarity. The term "Superlative Conspiracy" symbolizes what WESC as a brand and company represents: a group, a family of good and competent people working toward the same ideal. We is neither a skateboard nor a snowboard clothing company; WESC is an street fashion company with its roots in skateboarding.
Zoo York
It began in the late 70’s with a group of graffiti artists and skateboarders known as the “Soul Artists of Zoo York.” It was an exploration of New York City using skateboards, aerosol cans and the love for having a good time. Rodney Smith partnered with designer Eli Morgan Gessner and was soon joined by Adam Schatz to help finance and oversee Zoo York’s growing business needs. In 1993 the three partners launched Zoo York and the business officially began. The Company’s continually growing family includes original NYC graf artists and talent from the new and old school on skateboards, as well as BMX, motorcross and surrounding board sports. Zoo York is a family of individuals with the common goal of leading a life based on what they love to do.

