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Converse

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Converse

Marquis Mills Converse incorporated the Converse Rubber Corporation in 1908, originally producing galoshes and other seasonal rubber footwear products.
Then in 1917 Converse created the Converse All Star, now legendary but back then the original mass produced basketball shoe.
In 1921 Chuck Taylor joined Converse and it's fair to say that the success of the Converse All Star (and probably the Converse brand itself) is largely down to Chuck's passion and drive
Chuck Taylor not only joined the Converse sales team but he also went on to play for and coach the 'Converse All-Stars' industrial league basketball team, travelled all across the United States hosting basketball clinics and promoting the All Star shoe, and initiated marketing strategies like the Converse Basketball Yearbooks.
In 1935 the Jack Purcell signature badminton shoe was launched, John Edward "Jack " Purcell designed a shoe offering protection and support which carries his signature smile across the toe.
Jack was a renowned player both on and off the court and when he retired from badminton in 1945 Jack Purcell remained unbeaten world champion for thirteen years.
Jumping forwards some sixty odd years and missing out a lot of brand history along the way...
In 1997 Converse entered into the skateboard footwear market. Over the years skaters all over the world have skated in Converse All Stars so it seemed a logical step but back in 1997 the skateboard footwear market was dominated by skater owned companies and as hard as Converse tried they made little headway into the market place.
Re-launched in 2009 Converse skateboarding shoes or 'Cons' now take on a more simplistic look, liken to the Classic All Star but made specifically for modern day skateboarding using durable materials, extra stitching, and adding premium cushioning & support.