The Good Company X Reebok collection launches with us September 15th.
Hailing from the China Town district of New York City The Good Company has made its mark on the industry by creating a true community store. In decades gone by retail stores were a place to hang out, talk shit and learn about the good stuff - there was no Instagram and no blogs presenting all that is "cool" and allowing anyone with an internet connection to tap into brands, aesthetics and cultures. The Good Company is a store run in just that way...
The store is a two man operation with both being in the industry for a long time, the now defunct Freed Minds brand hailed from The Good Company camp and the shop shows its ongoing commitment to publications with their Full Court Press imprint.
Reebok have long been associated with underground cultures and have picked up on what the small New York store have been doing teaming up for the The Good Company X Reebok Collection. The classic NPC silhouette gets a Navy/Gum makeup which is carried throughout the entire collection alongside a very New York denim cap
The Good Company X Reebok collection launches with us online September 15th...
